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Heidi Klum & Heart Disease.

by Sarah on January 18th, 2008

Heidi Klum has recently joined forces with Diet Coke to raise awareness of heart health in women.  Sources say, “The program is part of Diet Coke’s new partnership with The Heart Truth, a national awareness campaign about women and heart disease, sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health.”

Heidi will be wearing a red dress (designed by John Galliano) to symbolize women and heart disease awareness.  The dress will also be auctioned off at mycokerewards.com, and all proceeds will go to benefit the Foundation for the National Institutes of Health.

Caren Pasquale Seckler, a spokesperson for Diet Coke is quoted as saying, “Heidi Klum’s participation helps make this program even bigger and gives consumers a great way to become involved and learn more about a crucial women’s health issue. Through the Diet Coke Red Dress Program, we’re asking consumers to help us support women’s heart health and giving them a chance to win a one-of-a kind red dress worn to the Oscars by Heidi Klum.”

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POSTED IN: Designers, Heidi Klum, Reaching Out, Supermodels